The Best 55" Smart TVs Under £400 (4K, OLED, QLED & More)

The Hisense 55E6NTUK is a standout in the budget TV space. With Dolby Vision, solid contrast, and a clean, modern design, it delivers far more than you'd expect for the price.

Google TV runs smoothly, gaming features like VRR and ALLM are a bonus, and the built-in streaming apps make setup effortless. Overall, it’s a fantastic value pick for everyday viewing, casual gaming, and smart streaming.

This TCL T6C‑UK variant punches way above its weight for the 2025 model year. With Quantum Dot vibrancy, 120 Hz refresh rate, and Fire TV + Freely integrated, it delivers a modern smart TV experience tailored for UK streaming and gaming.

The built-in Dolby Atmos audio, HDMI 2.1 features, and clean design round it out nicely. If you're after a sharp, budget-conscious pick with future-proof connectivity, HDR support, and solid performance, the 55T6C‑UK deserves a serious look.

The Amazon Fire TV 4‑Series hits a sweet spot for everyday users looking for a reliable 4K smart TV at a budget-friendly price. It’s easy to set up, the built-in Fire TV platform works seamlessly, and picture quality in SDR is crisp and clean, ideal for streaming, casual gaming, or regular TV watching. 

We love how accessible it feels: Alexa voice control, simple remote, and all your favourite apps are ready to go out of the box. For the price, it’s surprisingly capable—especially with its low input lag and decent contrast in darker rooms.

With vibrant 4K visuals, smooth upscaling, and a sleek, modern design, the Samsung CU7020 is a fantastic all-rounder for everyday viewing. Samsung’s Tizen smart platform is intuitive and packed with apps, while the Crystal Processor delivers sharp detail and colour that really shines in movies and TV shows. Add in low input lag for gaming and a touch of immersive sound with Object Tracking Sound Lite, and you’ve got a TV that feels premium without the premium price. For dependable quality and great viewing straight out of the box, it’s a standout in its class.

The LG 55UA73006LA combines solid mid-range performance with LG’s latest AI enhancements. The α7 Gen8 processor delivers excellent 4K upscaling, dynamic tone mapping, and adaptive sound tuning, while webOS 25 ensures smooth navigation and long-term app support. With ALLM, Game Optimizer, and AI Sound Pro, it handles casual gaming and streaming with ease. While HDR performance is limited by peak brightness, it excels in SDR content and everyday use—making it a smart, well-rounded choice in the 2025 lineup.

The Panasonic TB‑55W60AEY stands out with its crisp 4K picture, vibrant HDR (including Dolby Vision), and surprisingly immersive Dolby Atmos sound—all powered by the efficient 4K Colour Engine. TiVo OS with Freely integration makes content discovery seamless, and Game Mode Plus + ALLM ensure responsive gaming. It's a feature-rich, smart choice for everyday 4K viewing with minimal fuss.